ICO Analytics Exchanges Monthly ranking
Monthly ranking

Crypto exchange web traffic — January 2026

Top 20 exchanges ranked by estimated website visits for the calendar month.

Top-20 traffic
302.3M
estimated visits
Growing
10
exchanges vs prior month
Falling
10
exchanges vs prior month
Biggest gain
+21.00%
BingX
Biggest fall
-38.00%
HTX
Top 20

January 2026 ranking

Traffic estimates, not trading volume
Top 20 crypto exchanges by estimated website visits in January 2026
1 0 Binance CEX 48.1M +6.70% 14.08%
2 +1 Coinbase CEX 27.7M -2.30% 8.11%
3 -1 WhiteBIT CEX 26.4M -18.00% 7.73%
4 0 OKX CEX 23.8M +1.30% 6.97%
5 0 MEXC CEX 19.4M -7.90% 5.68%
6 +2 KuCoin CEX 19.3M +7.40% 5.65%
7 -1 Gate CEX 17.7M -5.10% 5.18%
8 -1 Bitget CEX 16.8M -8.60% 4.92%
9 +2 BingX CEX 16.5M +21.00% 4.83%
10 0 Bitpanda CEX 15.7M +8.10% 4.59%
11 -2 Bybit CEX 15.4M -6.70% 4.51%
12 0 BitMart CEX 13.3M +6.90% 3.89%
13 0 Kraken CEX 8.4M -7.00% 2.46%
14 0 Upbit CEX 7.1M +8.50% 2.08%
15 +2 Bithumb CEX 5.7M +6.30% 1.67%
16 -1 Jupiter DEX 5.7M -7.00% 1.67%
17 -1 Crypto.com CEX 5.4M -3.90% 1.58%
18 0 HTX CEX 3.3M -38.00% 0.97%
19 0 Hyperliquid DEX 3.3M +12.00% 0.97%
20 +2 Pump.fun DEX 3.3M +13.00% 0.97%
Methodology

How to read this table

Rankings use monthly similarweb traffic estimates.

Figures estimate desktop and mobile website traffic for the named calendar month. Native-app usage, API activity, and trading volume are excluded.

Movement compares rank with the previous available calendar month. Market share is calculated across exchanges enabled for ranking, while this page displays the top 20.